I’m a user experience designer & a strategist with a background in ERP consulting. I strive to create designs systems backed by research, human-centric design approach, and best UX practices. My key design principles, ingrained in functionality, clarity, empathy, intuitive, and aesthetically simple designs, has helped me creatively solve problems for every business needs and ideas.
As an experience designer, I analyze the requirements, direct features, and UI from concept to execution. I also involve with design information architecture, conduct user research, create user personas, task flows, wireframes, high/low fidelity prototypes, UI designs, specify interactions, style guides, perform usability testing, etc.
My 5 years of UX experience working with early-stage startup’s, businesses, NGOs, & individuals have deeply impacted and taught me various layers of Human-Centric Design. As a solo UX designer, I have played different roles of systems designer, interaction designer, and UX consultant. Previously, I’ve taken responsibilities such as co-founder of my startup(zorsay.com), over 7 years of ERP consulting, and full-time dad :).